The British automaker Jaguar is making a hard push in China, taking on Audi, BMW and Mercedes-Benz. The company plans to launch an extended wheelbase version of its Jaguar XF sedan model.
The new Jaguar XFL, which is the company’s first China-specific model, will take on long-wheelbase versions of the Audi A6, Mercedes E-Class, and the BMW series. It will make its official debut at the upcoming Beijing Auto Show.
To build the new model, Jaguar is teaming up with Chinese-based Cherry Automobile. The car will be built at Jaguar facility in Shanghai, China and will go into full production later this year. The British company will also open a new body shop to produce the company’s D7A aluminium platform, which can be used in producing the XFL model.
Not much information is known about the Jaguar’s upcoming model, questions about its specs, features, and design remain unanswered. But expectations are high, analysts believe that the upcoming Jaguar model will likely to have the same Ford-supplied 2.0-liter turbocharged gasoline powerplant, which currently used in the Jaguar Land Rover Discovery Sports. Additional information about the XFL model will be released at the upcoming Beijing Auto Show.
In addition, the company plans also to open a new engine facility in Shanghai, where it’s expected to build a gasoline version of its Ingenium 2.0-liter diesel engine.
The move is a big step for Jaguar’s plan to gain traction in the hotly contested Chinese market. Jaguar has seen lots of potential within the Chinese market, which is now Jaguar’s fourth largest sales region just behind UK and North America.
Founded in 1922 and based in Conventry, England, Jaguar is a British multinational car manufacturer. The company designed its car in its engineering facility in Whitley and Gaydon plants, and then manufactured in the company’s castle Bromwich plant in Birmingham, England.
Image Courtesy of: Jaguar USA