Japanese auto giant Hyundai is working on a Specialty Equipment Market Association (SEMA) car show again with an old partner ARK Performance. Hyundai is teaming up with ARK Performance on wide-body Genesis Coupe project dubbed the Solus, a performance concept theoretically aimed at the BMW and Lexus rivals.
Solus Genesis Coupe, which is scheduled to appear at the SEMA show in Las Vegas, will be launched at Hyundai’s SEMA conference this coming November.
ARK added performance and luxury in tandem, creating a whole new car that can go head-to-head with top rivals such as BMW and Lexus. The car’s design focuses more on creating a wider visual look to give a more power stance using ARK Performance’s own Solus wide body kit. The new car will feature a redesigned dashboard, a race-bred steering wheel and a gauges with ampe carbon fiber. In addition, ARK’s Solus body kit will also include new parts such as larger bumper for larger intakes, a carbon–fiber splitter and a widened fenders.
ARK didn’t neglect the engine power, Hyundai’s 3.8 liters V6 engine is stroked to a full 4 liters for additional power to start. It also added a Rotrex supercharger and strengthened engine internals. The upgraded engine will produce a massive 500 horsepower of pure power for the rear wheels. The addition of ARK Legato truck spoiler and carbon-fiber front splitter highlight the vehicle’s fearsome race-bred appearance.
Hyundai’s Solus Genesis Coupe is sponsored by Hyundai Assurance Car Care Express and Quaker State. Hyundai Car Care Express, which currently has more than 300 service centers across the country, provides customers with quick oil changes, tire rotation and other basic car services in less than an hour.
This is not the first Genesis Coupe Ark has tuned, the company has already produced multiple tuned versions since 2010. Last year, ARK switched gears slightly with a 550 horsepower supercharged AR550 Genesis sedan.
Kevin Bently, Marketing and Sales Manager, ARK Performance Inc. "The Genesis Coupe is the perfect platform for developing our performance product lineup," and also added that "Hyundai's 3.8-liter engine is strong enough to handle all the extra power we're now developing, and the chassis is well balanced and easy to modify, allowing us to create this lowered, aggressive stance while maintaining that clean look we're going for."