Virtual Reality is all the rage these days, and it's seeing steady progress each day. Virtual reality has been accepted by companies as a great tool in running tests to get user feedback and analyze real-time errors. It is being used in numerous fields across the world, including architecture, engineering, gaming, therapy, and more. Ford has taken a bold step to use virtual reality to help the fans of automobile racing experience what racing is like with its new product, Ford VR.
Ford Embraces Virtual Reality
Virtual reality has proved to be a great asset for automobile brands. This is the best option there is to help consumers experience new features and products, as it brings a simulated space in which users can test these features. That is why Ford has jumped on the VR bandwagon to reach out to its customers in a much more interactive and accessible way.
Ford is a multi-national company that was founded back in 1903 by Henry Ford. It has a century-old legacy, never failing to provide its customers with quality products. To keep pace with modern technology, Ford has worked hard and embraced virtual reality with the introduction of its fresh VR app that will let racing fanatics experience stories related to the brand like never before.
More than Your Typical VR Experience
The very first story by Ford is an exclusive, behind-the-scenes tour of Le Mans. Le Mans is a major sporting event that takes place annually in France. This year, the race was won by a Ford-sponsored GT race car driven by Joey Hand. Hand narrates the whole driving incident in the story, and it also features the pit crew's efforts throughout the race. Other than the view from within the car, the story adds an additional visual perspective from a Ferris wheel situated at the track.
Developer Enrich Joiner, who is founder of Tool in North America, claims that a lot of automotive producers are simply sticking a VR camera in their cars for a virtual reality tour, but Ford wanted to take it a step further. They tried to figure out a way to convert this into an experience where users felt like they had visited the race in France themselves.
Ford's digital marketing manager, Lisa Schoder, says that the VR app enables customers to experience Ford's merchandise in a new way. According to her, the company wanted to create a VR experience from a narrative’s perspective while aiming to bring the innovations and energy of Ford to life.
Ford is now aiming to add more VR stories to let their fans enjoy racing like never before. These will feature more heart-pumping racing content, while also showcasing stories that reveal scenes from the labs and studios working hard to create Ford's latest technologies. Users that have their push notifications turned on will not only get informed when fresh content goes live but will also be able to share it all on social media. Ford’s take on VR as a way of letting racing fans experience the process behind the victories is something fresh in the world of virtual reality, and is sure to appeal to a number of people.