The most high-profile racing platform in Russia is hoping to get some big boosts in investment and popularity after last year’s Formula One Russian Grand Prix made the country a big player in the auto racing scene. The track itself is known as the Sochi Autodrom and is a street circuit. This means that it is comprised of public roads that are specially closed off for racing events. The Sochi Autodrom track runs all the way around the Sochi Olympic Park, which was constructed for the city to host the 2014 Winter Olympic Games. Sochi is clearly emerging as a big sporting city and Russia is hoping that additional auto racing events will be held on the Sochi Autodrom in the near future.
Formula One is a huge player in the sports industry. Grand Prix events are watched by millions of fans all around the world, while many others travel directly to the events. Clearly, this represents a lot of opportunity for a city like Sochi. The level of exposure offered by auto racing events would be very important for the area and could lead to huge rises in tourism and business investment. For this reason, and several others, the organizers of the Sochi business platform are hoping to expand even further and encourage other racing organizations to host events in the city.
The Deputy General Director for the Russian Grand Prix, Sergey Vorobyev, has recently revealed that the city would be happy to accommodate a wide variety of racing events, from tours to endurance races. Experts currently believe that the World Endurance Championship and World Touring Car Championship would both be interested in using the Sochi Autodrom. Vorobyev hopes that these sorts of events will help to make motorsports more popular throughout the whole of Russia.
The Sochi Autodram has already been the host of several smaller events and offers several unique advantages. Street tracks are usually frowned upon by racing enthusiasts as they force drivers to slow down and drive in a more cautionary manner. At the Sochi Autodrom, this isn’t the case. This track has been specially designed to encourage high-speed races and thrilling action for spectators and drivers alike. The Winter Olympic Park and mountainous landscape of the Sochi region also provide a fascinating backdrop for the circuit. Vorobyev has received plenty of acclaim for this particular track and hopes to make Sochi one of the world’s prime racing destinations.
Vorobyev has spoken of the ways in which the Grand Prix helped local businesses. Hotels and restaurants all around Sochi enjoyed big boosts during the event, with tens of thousands of racing fans flocking to witness the spectacle. However, the organizer doesn’t plan to stop there. He hopes to keep on improving and offer bigger and better experiences every single year. Vorobyev has even set out plans to hold a future Grand Prix at night. This would help with the TV ratings and surely help to make the Sochi Autodrom one of the hottest platforms in the racing world.