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Mahindra-Owned Italian Car Designer Pininfarina Set to Launch Electric Supercar to Rival Tesla
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Mahindra-Owned Italian Car Designer Pininfarina Set to Launch Electric Supercar to Rival Tesla

Indian vehicle manufacturer Mahindra is considering using their EV technology and combining it with Italian design to come up with an electric Pininfarina supercar that could take on Elon Musk’s Tesla in the emerging electric car market.

The Indian giant, which now owns the Cambiano-based company after its ICT wing acquired the 1930-founded Italian car design studio late in 2015, believes that a Pininfarina-branded electric supercar is capable of rivaling Tesla at the highest levels of the electric car market.

Since the acquisition, Pininfarina has worked on the interiors of several SUVs manufactured by the Indian conglomerate, including many targeted at Mahindra’s home country’s market.

While addressing attendees during the London round of the annual Formula E championships sponsored by FIA, Mahindra Group’s chairman Anand Mahindra expressed the company’s view that as a strong brand “in and of itself”, Pininfarina is capable of design and successfully selling its own supercar -- even as it continues doing its famed excellent designs for other brands!

Just recently, Pininfarina completed the designing of the hydrogen-fuelled concept car (dubbed the “H2 Speed”) for the Swiss company Green GT, a model that the Italian designer returned with for showcasing at the 2016 auto show in Geneva back in March.

The acquisition of Pininfarina by Mahindra and the planned launch of an electric supercar shows just how serious the Indian carmaker is when it comes to pushing for innovation in the electric car industry, especially after the recent launch of the E2O electric car for the UK market.

Since 2011, Mahindra has also been in control of SsangYong, a South Korean brand. Dr. Pawan Goenka, who currently oversees SsangYong operations for the Indian company, has also indicated that there are plans for future collaboration and increased sharing of technology between SsangYong and Pininfarina in the coming years.

According to Dr. Goenka, the company also aims to enhance its presence in Western Europe and Britain, and is presently looking to raise its annual car production from 150,000 units to between 250,000 and 300,000 units within the next five years.

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  1. Power and Race Crew
    Power and Race Crew
    Fascinating stuff! Thanks for the post. We hope to read more from you soon!
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