After eight years in production, the Hyundai Genesis Coupe is set to retire after 2016. The rear-wheel drive sports car was first released to the car market in October 2008 in South Korea.
According to reports by The Globe and Mail which were also corroborated by Hyundai spokesman Derek Joyce, the latest news from the South Korean automaker giant on the Genesis Coupe’s final exodus from the automobile market is hardly unexpected given its dismal performance in competing with other sports cars in the market.
The car, which is the first rear-wheel drive sports coupe to have been produced by Hyundai, was launched in the US in February 2009 as a 2010 model. The sports car shares a lot of its basic platform design with the Genesis luxury sedan also from the South Korean company.
With a 2+2 seating setup, manual transmission, 348 horsepower and a choice of either turbo 4-cylinder (albeit dropped just recently) or V-6 power, as well as its rear-wheel drive that we have highlighted earlier, the Hyundai Genesis coupe was introduced to compete with the Nissan Z and the Mazda RX-8 (retired back in 2012).
The Genesis Coupe -- which was once described by the acting President and CEO of Hyundai USA John Krafcik as being designed to “deliver a driving experience that challenges cars such as the Infiniti G37" -- has had at least two facelifts in the last seven years, yet never managed to shake up the sports car world.
However, despite its apparent deficiency in finesse, the Hyundai Genesis Coupe was a very crucial step in the history of the Asian car manufacturer with sports cars because, before the sedan was released, Hyundai’s sportiest vehicle had been the humble Tiburon.
With the imminent death of the Genesis Coupe, Hyundai has recently launched a new luxury brand -- also named Genesis. Given that the similar naming of the sports coupe and the new luxury brand would also likely lead to confusion among consumers, it is good riddance even for the company that the under-performing coupe is retiring.
Image source: flickr.com