Aston Martin, the British luxury sports carmaker, has entered into new markets by setting up dedicated design and engineering consultancy arm which will take on projects in addition to its automotive endeavors.
Aston Martin Consulting will offer other organizations and companies the chance to benefit from Aston’s design and engineering expertise, whether they are fellow automakers or companies that operate in completely different industries. As for the manpower, Aston Martin said that designers and engineers will be pooled from within the company.
Aston Martin CEO Andy Palmer said in a statement: "The formation of Aston Martin Consulting means that we can offer a more structured approach to these projects."
The launch of the consultancy division follows Aston Martin’s collaboration with London-based studio Foster + Partners on a concept design for the new London bus. Aston Martin has also worked with Quintessence Yachts on the development of their AM37 Powerboats. The new consultancy service will be headed by Bradley Yorke-Biggs, former head of Aston Martin’s product strategy.
Bradley Yorke-Biggs said in a statement: “We are very excited to be able to extend the reach of the business to include the provision of services across different sectors; both automotive and beyond. We have an incredibly talented and experienced team within Aston Martin and we look forward to expanding our horizons as we work with new clients on interesting new projects.”
Interestingly, Aston’s newish consultancy service is no longer a new concept within the auto industry. It's similar to what Lotus Engineering has offered in the past, in which they were contracted by a number of automotive firms to outsource engineering services. Porsche is another good example of automaker that offers manufacturing and consultancy services to other organizations. Porsche’s consultancy efforts have led to some of the finest European-market vehicles. Aston Consultancy service will operate from its headquarters in Gaydon, Warwickshire.
Watch the video below to learn more about Aston Martin Consulting:
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